In the beginning, I wanted to target everyone, I wanted every person who managed an IG account to use the service. > I’ve learned that it’s so important to focus on a certain niche of users. It wasn’t until later down the track (a year) that I pivoted to a social media scheduling platform.Īlso, Pallyy used to be called ShareMyInsights. I managed to get a few customers early on and grow to $100 MRR quickly, but in the beginning, I was charging a fraction of what the service costs today. I knew there were many other analytics platforms at the time – which to me meant that there was a need, so I didn’t need to validate my idea (maybe stupid thinking). Many of my projects involved analytics and charts, so I thought – let’s try something with that! I was familiar with Instagram’s API – so that’s when I began building an Instagram analytics platform. After a few years, and many personal projects that went nowhere I became fluent and was happy with where I was at in terms of coding experience. As soon as I could, I started building things – even if I didn’t have all the skills. I started on CodeCademy (which I loved) and tried to do at least 1 hour per day. In 2016 I decided to take the plunge and give it a crack. You don’t need to go back and forth with a developer or pay crazy amounts of money just to get your idea off the ground, not knowing if it’s going to work out.
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This was a great experience, however, it made me realize that if you want to build new ideas, knowing how to code is a great advantage to have. The app received over 500k downloads, and I eventually sold it for about $10,000 so that I could focus on other things.ĭon’t worry about failing, just start on any project – you’re still going to learn new things. I had the app built by a great company over in India, for a very reasonable price and learned a little about the development process along the way. Instagram has recently had the feature - but removed it for some reason, so I thought it's a great opportunity to try something. What's your backstory and how did you come up with the idea?Ī little about my programming backstory, back in 2015 I had an app built that allowed people to trim & merge videos, to post on Instagram.
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